branes, LLC — our techniques and tools

Our Techniques and Tools

Techniques

branes hones your strategy: We create strategies that drive business success. We do this by evaluating your current approach, benchmarking it against other businesses, and helping you develop new strategies that create a clear roadmap to success.

branes builds your market share: In marketing it can be difficult to be confident that you are doing the right things and getting the returns you want. We help you analyze your marketing strategy, perfect your messaging, survey your customers for data you can act upon, evaluate your branding and pricing, and develop consistent ways to measure your results.

branes improves your decision making: We provide analytic tools that simplify and clarify your business issues so you can prioritize. We also enable you to understand the implications of your choices and what you need to monitor to stay on track.

branes develops quantifiable tools to measure your success: We develop quantitative measurement tools that show whether you are heading in the right direction before you actually arrive. You can’t measure everything, and it’s a waste of time to try. We enable you to measure what matters.

branes helps you plan for the short-and long-term: The best plan in the world is useless sitting on the shelf. branes works with you to make sure your plan is effectively communicated and implemented.

Tools

branes uses some of the best analytic and software tools available today. We critically evaluate new tools to avoid fads, selecting proven tools that lead to common sense solutions. Some of our more frequently used tools include:

Balanced Scorecard: This tool reflects the fact that not just your financials, but your entire organization - from your people and internal business processes to your customers - is integral to your success. The Balanced Scorecard (BSC) was developed by Harvard professors Robert Kaplan and David Norton in response to industrial-age measurement systems that focused too heavily on historical financial information. Balanced Scorecards balance traditional financial measures with feedback on the underlying internal processes that create results.; What gets measured gets done. The Balanced Scorecard (BSC) leverages your focus on what matters so you can see whether you're on track while you still have time to correct course. Harvard Business Press has cited it as one of the greatest innovations in successful corporate strategy.

The Balanced Scorecard Institute has a short summary of the Scorecard's four perspectives. If you'd like to learn more about implementing a Balanced Scorecard management system or using Strategy Maps in your organization, please contact us for more information.

Business Benchmarking: At branes we help you benchmark your business for success. Using the QuadRed analysis from the Virtual CEO Institute, we help you evaluate your business internally and in comparison to thousands of other businesses across the three core drivers of organizational discipline: strategy, design and culture. You'll find out where your team is on the same page, measure your capability to implement your strategy, identify where improvement is most critical, and uncover opportunities for resources to work on what matters. Whether a part of your annual planning cycle or an accelerant to new teams and strategic plans, the QuadRed analysis will provide you with invaluable insight.
Strategy Evaluation and Business Insight: We used best of breed techniques to help you develop and analyze your strategy. Many of the tools we use are visually based, meaning conversations center around content, not jargon. Whether looking for opportunities, consistency, or insight into competitive opportunities, we can help.

To learn more about how we use tools to increase effectiveness, contact us today.